Currently Designing



The logo draft in color & B& W, then the Banner for the page as well as a preview of how the page layout will look.
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a) Proprietorship: An unincorporated business owned by a single individual.
Partnership: An unincorporated business owned by two or more individuals.
Corporation: A legal entity created by state law with multiple owners, all with limited liability.
b) Limited Partnership: A partnership where there are general and limited partners. The former are subjected to unlimited liability and control where as the latter are only liable for the amount of their investment in the business, and have no control.
Limited Liability Partnership: Also known as an LLC is where all partners are only liable for their investment in the business.
Professional Corporation: An incorporated business that offers limited liability to its multiple owners (shareholders) that invest in the business with minimal risk.
c) Stockholder wealth maximization: To increase the company’s ability to generate cash flow, which in turn leads to payouts to stockholders.
d) Money Market: The markets for short-term (less than one year to maturity) highly liquid debt securities.
Capital Market: The markets for intermediate or long-term (1- 5 years to
maturity) and corporate stocks.
Primary Market: The markets in which corporations raise new capital.
Secondary Market: The markets in which existing outstanding securities are traded among investors.
e) Private market: Markets where transactions occur directly between two parties.
Public Market: Markets where standardized contracts are traded on organized exchanges, such as a common stock or corporate bonds.
Derivatives: Financial instruments or securities that derive their value from another security.
f) Investment Banker: A facilitator to help transfer capital from savers to businesses by buying stocks or bonds from corporations and selling them to savers in the form of securities.
Financial Service Corporation: Conglomerates that include several financial institutions under one corporation.
Financial Intermediary: A bank or a mutual fund that takes cash from savers in exchange for its own securities and reinvests the cash in businesses securities.
g) Mutual Fund: Corporations that accept money from savers and use the money to invest in different securities, and pooling funds helps reduce risk to investors.
Money market Fund: Interest bearing checking accounts.
h) Physical Location Exchanges: Types of secondary markets where traders physically meet and trade in a specific location. Examples include NYSE and AMEX.
Computer/ Telephone Network: Types of secondary markets where traders make exchanges over computer or telephone networks and do not meet in person. An example of a computer or telephone networks is Nasdaq.
i) Open Outcry Auctions: An auction where traders meet in person and communicate via shouts and signals to trade.
Dealer Market: A market where dealers keep inventory of traded stocks and list the prices that they are willing to buy and sell at on a computerized quotation system.
Electronic Communications Network: An electronic system that matches market orders to buy and sell at the lowest prices. It then executes the transaction and notifies the parties involved.
j) Production Opportunities: The ability to turn capital into benefits. An example is when a student borrows to pay for college; they expect to get a better job and higher income from their investment.
Time Preference for Consumption: The choice of a buyer or business to save or spend their money in the present or to invest it and enjoy greater spending in the future.
k) Foreign Trade Deficit: When the government imports more than it exports or buys more than it sells on the international market, this debt is paid by borrowing, resulting in a deficit.
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One Straign Path Productions

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Give Coal the Boot
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Reach. Frequency. Continuity

Reach is the number of different individuals or households percent of the audience that is exposed to the medium during a period of time. With the addition of media the reach can be increased. Although reach is not restricted to individuals that respond to the message, it can help in measuring the expected effect from advertising in a given medium with a given message.
Frequency, however, is used to measure the intensity of a media schedule. It is essentially the average number of times a person or household sees or hears the message. The significance of reach is in the fact that repetition is key to memory. The more times the audience is exposed to the ad the better chance they will recognize the brand on the shelf.
Continuity is the duration of an advertising message or campaign over time. Few companies evenly concentrate their marketing efforts across a given year, and in most cases they fluctuate according to seasons. While frequency is useful for retaining memory, continuity is used to sustain it.
All three elements of good media planning have inverse relationships. This means that in an attempt to increase one objective there has to be a decrease in the other objectives to balance the planning.
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Tags: continuity, frequency, Marketing, media, reach, scheduling
Why adopt IMC?

More and more companies are using IMC because it is an integration in different types of marketing communication tools that can reach customers on many different levels. IMC allows marketers to achieve a holistic approach to marketing communications. The synergy between the different elements of the communication mix is what makes IMC so powerful. In effect, the various elements reinforce each other resulting in a greater overall effect than each individually or used in the wrong proportions.
IMC is a concept and a process. The integration triangle (say- do – confirm), explains clearly that IMC provides a steady stream of information from the marketers to the audience with a consistent message, delivered through various media via the different marketing communication tools. The IMC approach starts with the customer, and this is consistent with the mentality of businesses today; the customer is always right. Using the customer as a starting point the company collects information and decides on their target audience and proceeds forward to the development of a marketing plan and the execution of marketing communications and strategies.
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How to Wash Your Cat – Humor
Some people have the misconception that cats never have to be bathed. That somehow they “lick” themselves clean. Well contrary to this popular belief, cats do NOT have some enzyme in their saliva that resembles Tide (with or without bleach). Cats, like their nemesis, the dog …. do get dirty and have a variety of odors… from smelling like the outhouse where you camped last year to the same odor as your dog’s breath. (Remember… your dog will try to eat anything.)
Now we all know that cats HATE water. And we know that giving the cat a sedative to ease this process of a bath is out of the question. So, the best approach is both sneaky and direct. Remember now, this is not the dumb dog who can be led to tub with lies and a trail of Kibbles and Bits. Although your cat has the advantage of smarts, quickness and total lack of concern for you …. you have the advantage of size, strength, and the ability to wear protective garments.
1. First …. dress for the occasion. A 4-ply rubber wet suit is suggested, along with a helmet, face mask and welders gloves.
2. A Bathtub with a glass enclosure is preferred to the one with a shower curtain. A frenzied cat can shred one of these in about 3.5 seconds.
3. Have the Kitty Bubbles and towel in the enclosed bathtub area before hand. No … blow drying the cat after the bath is not suggested.
4. Draw the water, making it a little warmer than needed as you still need to find the cat. Position everything strategically in the shower, so you can reach it even if you are face down or prone in the tub.
5. Find your cat. Use the element of surprise. Pick the cat up, nonchalantly as if you were simply carrying him/her to the supper dish. No need to worry about the cat noticing your strange attire… the cat barely notices you anyway.
6. Once you and the cat are inside the bathroom …. speed is essential. In one single liquid motion .shut the door to the bathroom, step into the shower, close the sliding doors, and drop the cat into the water. While the cat is still in a state of shock, locate the Kitty Bubbles and squirt whatever part of him is above the water line. You have just begun the wildest 45 seconds of your life. Remember that cats have no handles and add the fact that he now has soapy fur. His state of shock has worn off and he’s madder than a wet hornet.
7. As best, you can, wearing welder’s gloves, try to field his body as he catapults through the air toward the ceiling. If possible, give another squirt of Kitty Bubbles with his body now fully exposed.
8. During the 5 seconds you are able to hold onto him, rub vigorously. No need to worry about rinsing. As he slide down the glass enclosure into the tub, he will fall back into the water, rinsing himself in the process.
9. Only attempt the lather and rinse process about 3 times. The cat will realize the lack of traction on the glass by then and will use the next attempt on the first available part of you.
10. Next, the cat must be dried. No…this is NOT the easiest part. By this stage, you are worn out and the cat has just become semi-permanently affixed to your right leg. We suggest here that you drain the tub and in full view of your cat . reach for the bottle of Kitty Bubbles.
11. If you have done step 10 correctly, the cat will be off your leg and hanging precariously from your helmet. Although this view of the cat is most disgusting, he will be in a much better position for wrapping the towel around him.
12. Be sure cat is firmly wrapped in towel before opening tub enclosure. Open bathroom door …. put towel wrapped cat on floor and step back quickly. Into tub, if possible, and do not open enclosure until all you can see is the shredded towel.
13. In about 2 hours …. it will be safe to exit the bathroom. Your cat will be sitting out there somewhere looking like a small hedgehog while plotting revenge.
http://www.geocities.com/heartland/hills/6354/lol-catwash.html
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Tags: bath, cat, Funny, kitten, shower, washing, water, wet
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Give coal the boot!
Sumayah